So what is it you do?

For many of us in the convention and trade show “business” the hardest question we answer in a given day is, “So, what is it you do?”.

Freeman, my employer, is ” the leading provider of integrated services for face-to-face marketing and brand building events, including expositions, conventions, corporate events, meetings and exhibit programs.

Our strategic, creative and logistics solutions transform face-to-face experiences and extend the value of the live engagement investment for show organizers, corporate event marketers and exhibitors.”

There’s the elevator speech, and we do all of those things.

To me, and I really believe this, we are:

1.  In the health care business, helping doctors, dentists, cardiologists, orthodontists, family physicians, physicians assistants, radiologists, etc. hone their craft and network with colleagues and peers at the events we help produce for their associations.  Perhaps with the environment we create, one of those people will go home and change somebody’s life for the better.

2.  In the energy business, helping oil companies, energy companies, geologists, scientists, etc. participate in educational opportunities, marketplaces, and networking opportunities in the environments we create, that will help them to continue to find environmentally friendly and affordable solutions that help to power our global world and continue to travel across borders and learn from each other.

3.  In the food business helping farmers, wholesalers, distributors, and retailers continue to find ways to improve food safety, develop new and healthy food alternatives, identify ways to help those without food resources and growing resources in the networking and educational environments we design, such that some of those professionals might leave there and be in a position to help find solutions to continue to allow us to improve our health and welfare across all regions of the globe.

These are just a few examples of what my company, and many others, do.  We are part of solutions to complex problems facing all industries as we continue to evolve and grow our businesses.

So the next time an event organizers thinks about their “suppliers”, and when suppliers think about what they “supply”, I think it makes a great deal of sense to approach our profession for the role we have in making things better for all of us on this little blue marble.

The best of the holidays…whatever holidays you recognize…to all of you who read this.  Thanks for all the sharing throughout the year!  dbk

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