This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement. Exhibit booth … Continue reading
Posted in May 2012 …
The Price Isn’t Right
In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading
Lifelong Learning
[This is being shared from SmartBlogs.com…http://smartblogs.com/leadership/2011/08/08/live-from-blogher-pepsico-ceo-indra-nooyi-on-the-leadership-principles-that-guide-her/%5D Jessica Miller-Merrell shared her takeaways from the BlogHer (http://www.blogher.com/announcing-our-blogher-11-lunchtime-keynote-pepsico-ceo-and-chairman-indra-nooyi) conference this past summer, and specifically called out Ms. Nooyi’s presentation on the 5C’s of Leadership, and the changing landscape for women, highlighting that 7 out of 10 worldwide buying decisions are made by women. When you consider countries going … Continue reading
Meeting Industry Consolidation: Friend or Foe?
Recent headlines for our industry: * Delta president says consolidation enabling US airline profits. * $174M Sonesta International Hotels sale raises eyebrows * Media Consolidation: The Illusion of Choice (Infographic) – from http://www.frugaldad.com, 6 media giants control 90% of what we see, watch, or listen to. All of these articles deal with consolidation that has … Continue reading
