Filed under exhibitor

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

The 3 A’s Critical to Change

Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire.  He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading

Using Live to Drive Social

It starts with a spark… Hybrid events have caught fire, and rightly so, as the next broadcasting frontier.  And, just like the NFL, MLB, NHL, PGA, etc, broadcasting creates greater interest in a live event, and more demand for it.  If you don’t believe me, try and buy a face price ticket to the new … Continue reading

“Less Disruptive, More Instructive”

This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement.  Exhibit booth … Continue reading

The Price Isn’t Right

In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading

Just because YOU built it, do THEY need to come?

“We are interested in doing some research to identify why the members that don’t come, well, don’t come to our events” -Anonymous, or it could be any event organizer really In my experience, about 15-25% of members…on average (based, again, on my experience so don’t start quoting specific numbers from some research conglomerate) come to … Continue reading

Trade shows for Meeting Planners

Today I had a discussion with an executive level independent meeting planner. We were discussing trade shows for our industry. This planner shared with me that he/she doesn’t like walking a trade show/exhibition floor.  Some of the reasons were “I know what I want and I don’t need to walk through a maze to have a … Continue reading

Meeting Expectations

“An expectation is a premeditated resentment”. This is something I have read and have come to believe.  The reason for this is simple.  The author of my expectations is…me. All of us create our expectations of future experiences, in all of the relationships we have.  There are probably disagreements out there, and that is a … Continue reading