Filed under Exhibitors

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

Using Live to Drive Social

It starts with a spark… Hybrid events have caught fire, and rightly so, as the next broadcasting frontier.  And, just like the NFL, MLB, NHL, PGA, etc, broadcasting creates greater interest in a live event, and more demand for it.  If you don’t believe me, try and buy a face price ticket to the new … Continue reading