Filed under Expectations

The 3 A’s Critical to Change

Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire.  He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading

Using Live to Drive Social

It starts with a spark… Hybrid events have caught fire, and rightly so, as the next broadcasting frontier.  And, just like the NFL, MLB, NHL, PGA, etc, broadcasting creates greater interest in a live event, and more demand for it.  If you don’t believe me, try and buy a face price ticket to the new … Continue reading

“Less Disruptive, More Instructive”

This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement.  Exhibit booth … Continue reading

PCMAmazing!

I saw this video on YouTube, and it was created by Jeff Hurt of Velvet Chainsaw and featured in his Midcourse Corrections blog.  Jeff is an amazing individual, and his company did a terrific job on the content and speakers in the Learning Lounge at PCMA 2011.  Great job, Jeff! The creative team I work … Continue reading