This past year, I have transitioned my career to a new role with Choose Chicago, the sales & marketing arm for the city of Chicago for conventions, trade shows, meetings, and tourism. It has been a year of change as I left Texas and relocated back to Chicago, as well as moving forward from 6+ … Continue reading
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How Well Do You REALLY Know Your Exhibitors?
This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading
The Price Isn’t Right
In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading
Meeting Industry Consolidation: Friend or Foe?
Recent headlines for our industry: * Delta president says consolidation enabling US airline profits. * $174M Sonesta International Hotels sale raises eyebrows * Media Consolidation: The Illusion of Choice (Infographic) – from http://www.frugaldad.com, 6 media giants control 90% of what we see, watch, or listen to. All of these articles deal with consolidation that has … Continue reading
