Filed under General Service Contractor

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

The Price Isn’t Right

In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading