This past year, I have transitioned my career to a new role with Choose Chicago, the sales & marketing arm for the city of Chicago for conventions, trade shows, meetings, and tourism. It has been a year of change as I left Texas and relocated back to Chicago, as well as moving forward from 6+ … Continue reading
Filed under Trade Show …
How Well Do You REALLY Know Your Exhibitors?
This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading
The 3 A’s Critical to Change
Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire. He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading
Using Live to Drive Social
It starts with a spark… Hybrid events have caught fire, and rightly so, as the next broadcasting frontier. And, just like the NFL, MLB, NHL, PGA, etc, broadcasting creates greater interest in a live event, and more demand for it. If you don’t believe me, try and buy a face price ticket to the new … Continue reading
“Less Disruptive, More Instructive”
This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement. Exhibit booth … Continue reading
