Tagged with association

The Price Isn’t Right

In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading

Just because YOU built it, do THEY need to come?

“We are interested in doing some research to identify why the members that don’t come, well, don’t come to our events” -Anonymous, or it could be any event organizer really In my experience, about 15-25% of members…on average (based, again, on my experience so don’t start quoting specific numbers from some research conglomerate) come to … Continue reading