Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire. He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading
Tagged with convention …
“Less Disruptive, More Instructive”
This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement. Exhibit booth … Continue reading
The Price Isn’t Right
In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading
Just because YOU built it, do THEY need to come?
“We are interested in doing some research to identify why the members that don’t come, well, don’t come to our events” -Anonymous, or it could be any event organizer really In my experience, about 15-25% of members…on average (based, again, on my experience so don’t start quoting specific numbers from some research conglomerate) come to … Continue reading
So what is it you do?
For many of us in the convention and trade show “business” the hardest question we answer in a given day is, “So, what is it you do?”. Freeman, my employer, is ” the leading provider of integrated services for face-to-face marketing and brand building events, including expositions, conventions, corporate events, meetings and exhibit programs. Our strategic, … Continue reading
Exhibit Booth or Classroom?
My company, Freeman, is very committed to improving live Face2Face Events. Trade shows are a huge marketplace for Face2Face networking and education, as well as sales. We’ve all walked through trade shows and watched where the crowds gather. In the past, it was around exhibit booths that had attractive models, celebrity autograph signings, or some … Continue reading
