This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading
Tagged with education …
We’re Emulating the Wrong Education Methods
Khan Academy on 60 Minutes (click here to watch clip) Over the Labor Day weekend I had a chance to catch this segment on the news magazine show, 60 Minutes. It was fascinating…and disappointing at the same time. As a parent it is disappointing that this proven method has been around so long yet not … Continue reading
The 3 A’s Critical to Change
Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire. He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading
“Less Disruptive, More Instructive”
This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement. Exhibit booth … Continue reading
The Price Isn’t Right
In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading
If you Quit learning, You Quit Living
One of the great benefits of having a child in college, outside of the adored endless dinners of mac & cheese and hot dogs to save money, is the opportunity to go and visit said child at the university. This past weekend afforded me such an opportunity. College students are all about live events, meetings, … Continue reading
PCMAmazing!
I saw this video on YouTube, and it was created by Jeff Hurt of Velvet Chainsaw and featured in his Midcourse Corrections blog. Jeff is an amazing individual, and his company did a terrific job on the content and speakers in the Learning Lounge at PCMA 2011. Great job, Jeff! The creative team I work … Continue reading
Exhibit Booth or Classroom?
My company, Freeman, is very committed to improving live Face2Face Events. Trade shows are a huge marketplace for Face2Face networking and education, as well as sales. We’ve all walked through trade shows and watched where the crowds gather. In the past, it was around exhibit booths that had attractive models, celebrity autograph signings, or some … Continue reading
