Tagged with exhibit booth

“Less Disruptive, More Instructive”

This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement.  Exhibit booth … Continue reading

Exhibit Booth or Classroom?

My company, Freeman, is very committed to improving live Face2Face Events.  Trade shows are a huge marketplace for Face2Face networking and education, as well as sales. We’ve all walked through trade shows and watched where the crowds gather.  In the past, it was around exhibit booths that had attractive models, celebrity autograph signings, or some … Continue reading