Tagged with live events

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

If you Quit learning, You Quit Living

One of the great benefits of having a child in college, outside of the adored endless dinners of mac & cheese and hot dogs to save money, is the opportunity to go and visit said child at the university. ┬áThis past weekend afforded me such an opportunity. College students are all about live events, meetings, … Continue reading