Tagged with marketing

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

So what is it you do?

For many of us in the convention and trade show “business” the hardest question we answer in a given day is, “So, what is it you do?”. Freeman, my employer, is ”┬áthe leading provider of integrated services for face-to-face marketing and brand building events, including expositions, conventions, corporate events, meetings and exhibit programs. Our strategic, … Continue reading

The Cool Cycle of Trade Shows and Events

The cycle from cool to old to retro is a punishing cycle. Even the old kitchen appliances that our parents, or we, abhored, are now back and popular once again…and much more expensive than before. Not long ago, it was soooo cool to hide your appliances by matching their exterior with the same wood as … Continue reading