Tagged with trade show

How Well Do You REALLY Know Your Exhibitors?

This week I had the opportunity to make a presentation on the title subject in Washington, D.C. at an industry conference. This is the 2nd time I’ve spoken directly to this subject, and the 3rd time this year, at an industry conference, I led a discussion around this idea of really understanding who your customers … Continue reading

The 3 A’s Critical to Change

Recently I read another terrific post by Jeff Hurt of Velvet Chainsaw. Jeff is someone I enjoy, respect, and admire.  He pushes the industry to never settle for what we have achieved, but he sees the best in all of us…even if we don’t always agree. He drew an aspirational analogy to the Olympics, where … Continue reading

“Less Disruptive, More Instructive”

This is a quote I read in a recent article of B to B Online (http://www.btobonline.com/article/20120516/EVENT02/305169995/iab-innovation-days-everything-is-a-screen-these-days), referencing the challenges marketers face utilizing the wide variety of marketing channels that are “screens”…computers, tablets, phones, cameras, and soon…paper! Live events present terrific opportunities to engage the visual senses to enhance attendee education, interaction, and engagement.  Exhibit booth … Continue reading

The Price Isn’t Right

In the last five months I have had the opportunity to attend IAEE, PCMA, the Exhibitor Show and others…a pretty fair cross-section of the trade show stakeholder market. Most of the formal and informal conversations that I have been a part of have been focused around: How do we stay relevant to our dues paying members? How … Continue reading

Just because YOU built it, do THEY need to come?

“We are interested in doing some research to identify why the members that don’t come, well, don’t come to our events” -Anonymous, or it could be any event organizer really In my experience, about 15-25% of members…on average (based, again, on my experience so don’t start quoting specific numbers from some research conglomerate) come to … Continue reading

If you Quit learning, You Quit Living

One of the great benefits of having a child in college, outside of the adored endless dinners of mac & cheese and hot dogs to save money, is the opportunity to go and visit said child at the university.  This past weekend afforded me such an opportunity. College students are all about live events, meetings, … Continue reading

So what is it you do?

For many of us in the convention and trade show “business” the hardest question we answer in a given day is, “So, what is it you do?”. Freeman, my employer, is ” the leading provider of integrated services for face-to-face marketing and brand building events, including expositions, conventions, corporate events, meetings and exhibit programs. Our strategic, … Continue reading

The Cool Cycle of Trade Shows and Events

The cycle from cool to old to retro is a punishing cycle. Even the old kitchen appliances that our parents, or we, abhored, are now back and popular once again…and much more expensive than before. Not long ago, it was soooo cool to hide your appliances by matching their exterior with the same wood as … Continue reading

Exhibit Booth or Classroom?

My company, Freeman, is very committed to improving live Face2Face Events.  Trade shows are a huge marketplace for Face2Face networking and education, as well as sales. We’ve all walked through trade shows and watched where the crowds gather.  In the past, it was around exhibit booths that had attractive models, celebrity autograph signings, or some … Continue reading